At Alchemy Soul, your hero’s journey begins.
Come and discover the answers you seek.
At our retreats we eat together as a group.
- Nutrition
- Quality Sleep
- Exercise & Movement
- Stress Management
- Social Connection
- Life Purpose
Alchemy Soul Holistic Wellness App
Honouring the internal masculine and feminine aspects equally — anima and animus as framed by renowned psychoanalyst Carl Jung — our aim is to recalibrate, recentre, and make space for self-empowerment and growth.
We delve into shadow work, integrity, modern science, and ancient traditions — all while supporting each other without judgment throughout the process and after the retreat ends.
Human connection is a wonderful thing, and at Alchemy Soul nobody is left behind to feel lost or alone.
Come and join us on your hero’s journey back to yourself, and we would love to have you.
Take your first step towards discovering inner alchemy today:
Craig
Co-Founder, Nutrition Advisor & Conscious Technologist
Craig is the founder of Alchemy Soul — a wellness ecosystem bridging ancient healing practices with modern technologies like psychology, quantum biology, and neuroscience. A qualified fitness instructor since the early 2000s, lifelong martial artist, and certified whole-food nutrition consultant, Craig has spent over two decades exploring the intersection of physical, mental, and spiritual transformation.
In 2021, during the global pandemic, Craig co-founded Southside MMA & Fitness in Phuket — transforming a time of uncertainty into one of vision, creating one of Thailand’s only beachfront training resorts. That same drive to turn challenge into opportunity became the seed for Alchemy Soul: a platform offering retreats, a book series, and a mobile app ecosystem designed to make deep healing comprehensive and accessible to everyone.
Craig’s work is grounded in science and soul in equal measure, fuelled by curiosity, and guided by a mission to give back — leveraging a lifetime of learning to create tools for growth, healing, and conscious living in a rapidly changing world.
"Real alchemy begins in discomfort. True healing is as much about darkness as it is about light. There's a dangerous misconception in the wellness industry that it's all about love and light—but that's only half the story.
We're dualistic beings, shaped by the subconscious as much as the conscious. It takes real courage to look in the mirror and face the truths we'd rather avoid.
We created Alchemy Soul to honour both equally. It's as much about gentle restoration and self-care as it is about rolling up our sleeves and getting to work. Because your power and your growth lie within that balance."
– Craig Bullock
Simon
Co-Founder & Wellness Director
Before dedicating his life to holistic healing, Simon Belcher spent over two decades at the forefront of the European fashion industry, holding senior design roles with prestigious brands including Ted Baker (Head of Menswear), C&A, and Marks & Spencer.
In 2006, a personal awakening sparked a profound shift — leading him away from the corporate world and onto a journey of deep healing and spiritual exploration. This path took him through the study and practice of Buddhism, Taoism, Tantra, yoga, meditation, Reiki (Master level), and advanced ThetaHealing. During a powerful shamanic journey in 2011, Simon received a vision of himself leading transformational retreats in Thailand. Just two years later, that vision became reality with the opening of his first retreat centre on Koh Samui.
Since then, Simon has built a respected international reputation as a holistic wellness coach and therapist, designing and facilitating healing retreat programmes in Thailand (Koh Samui & Phuket), the Middle East (Jordan & Saudi Arabia), and Spain. His collaborations include renowned wellness brands such as Anahata Retreats, Anayata Wellbeing, Orion Retreats, and Kamalaya.
Today, Simon continues to guide others through profound experiences of transformation — both in person and online — recognising the growing importance of accessible wellness practices in the digital age. His approach combines ancient wisdom with practical integration, emotional depth, and a grounded sense of presence.
“The first half of my life was spent ticking the boxes — career, status, success — yet inside I felt burnt-out, overweight, unwell, and quietly depressed. When I finally listened to that small inner voice saying, ‘there must be more to life,’ everything began to change. That voice became my guide. And now, on this return journey, I’m committed to sharing the healing tools I’ve gathered with others on their own path.”
— Simon Belcher
